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The Great Sales Myth: Your Selling Price Will Never Equal the Value You’re...
We’ve been led to believe the customer will always pay us the amount we want if we only show them the value they’ll receive. And if we can get the two to equal, then we have a sale. It’s time to blow...
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Are You Asking Customers to Buy or to Invest?
Are you asking customers to buy or to invest? Think about that question for a moment. First think about what the question means and then how you would answer it, based on your approach to selling....
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Customers Aren’t Looking to Buy the Lowest Price Item
Do you believe that statement in the headline? Or, are you saying that statement simply isn’t true and customers do always look for the lowest price? Let me put an idea out on the table. Customers...
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